Campaign Title: The Importance of Being Earnest
Number of Impressions: 1,036,270
Click Through Rate: 1.31%
Campaign Type: Grab In App (Native Image)
Campaign Duration: 2 months
Description: WILD RICE raised awareness of their latest play "Importance of Being Earnest" through Grab In-App Ads. The ad was also a catalyst to increase sales conversion by integrating a call-to-action link that facilitates the ease of purchasing tickets directly.