Campaign Title: Karihome Milk Powder
Number of Impressions: 461,919
Campaign Type: Grab In App (Rewarded Video)
Video Through Rate: 0.83%
Video Completion Rate: 56.41%
Campaign Duration: 1 month
Description: As part of their campaign to spread awareness of their Karihome milk powder, Orient Europharma featured their video ad on Grab App as a Rewarded Video. To entice users to view the ad conveying benefits of the milk powder, Grab rewards a one-time completion token of 10 points to each user, increasing the potential conversion in sales.