Campaign Title: Dequadin Pastilles: Menthol
Number of Impressions: 659,794
Campaign Type: Grab In App (Rewarded Video)
Video Through Rate: 1.72%
Video Completion Rate: 81.57%
Campaign Duration: 1 month
Description: Dequadin leveraged on Grab’s user base to increase the awareness of their product (Dequadin Pastilles: Menthol) through a video, which has the potential to drive a deeper engagement than a static image. To entice Grab users to view their video, Grab gave 10 Grab Reward points at the end of the video, presenting a great opportunity for advertisers to reach and captivate their target audience.
