L'Oréal

portfolio Posted on July 11, 2020, 11 p.m.
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Solutions For Big Data Issue, Expert Perspective

If there's one way that wireless technology has changed the way we work, it's that will everyone is now connected [...]

Campaign Title: Vichy Best Sellers & Promotions at Watsons and Guardian
Campaign Type: TVC
Channels: Hub E city, Hub VV Drama and ONE(Chinese)
Direct Marketing: EDM
Target Audience: Females, Age 25 – 44
Campaign Duration: 2 Weeks
Description: Featuring Vichy’s best-selling MINÉRAL 89 serum, L’Oréal broadcast their promotional campaign TVC on Starhub, driving their consumers to Watsons and Guardian stores to enjoy their limited time offer. Apart from broadcasting on Starhub’s popular channels such as Hub E city, Hub VV Drama and ONE(Chinese), EDMs were sent out concurrently to Starhub’s user base, a two-pronged approach to ultimately increase their potential conversion to sales.
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