
Campaign Title: 40% Off La Roche-posay Product Range
Campaign Type: TVC
Channels: Hub E City, Hub VV Drama, CTI TV
Direct Marketing: SMS
Target Audience: Females, Age 25 – 44
Campaign Duration: 1 Week +
Description: Amidst the Circuit Breaker, L'Oreal launched a campaign to promote their entire brand range of products with a discounted pricing on Starhub Cable TV channels as part of their limited time promotion. They featured their TVC on popular channels such as Hub E City, Hub VV Drama, CTI TV, including an additional direct marketing channel (SMS) as part of Starhub’s exclusive package deal.

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