Campaign Title: Limited Time Offer - La Roche-posay Product Range at Watsons and Guardian
Campaign Type: TVC
Channels: Hub E City, Hub VV Drama, ONE(Chinese)
Direct Marketing: EDM
Target Audience: Females, Age 25 – 44
Campaign Duration: 1 Week +
Description: Through popular Starhub TVC channels such as Hub E City, Hub VV Drama, and ONE(Chinese), L’Oréal promoted their La Roche-Posay Anthelios Invisible Fluid and its other product range with discounted offers, to drive consumers to Watsons and Guardian. In addition, L’Oréal opted for broadcasting an EDM, as part of Starhub’s limited time package.