For over 70 years, Cetaphil's dermatologically formulated skincare range has strengthened and protected even the most sensitive skin. To drive home this message, Cetaphil showcased their best-selling, award-winning product, with endorsement by YES 933 DJ Lin Peifen, on the exterior of Grab Cars. For a more effective campaign, they opted for product sampling distribution where QR codes were used to hand out product samples to consumers, driving brand awareness and potential conversion for their vast range of skincare products.
